Today as we celebrate World Consumer Rights Day, the world
marks its 21st anniversary. Indeed consumers have come a long way in ensuring
their rights are heard. Thanks to a round-table discussion sponsored by the
Competition Authority of Kenya, NTV chaperoned key regulatory bodies in the
ICT, telecommunication and selected mobile service providers on shedding light
on consumer rights. You and I have a
right to protection against substandard products, products that endangered our
safety and unfair contracts with service providers.
However, the focus was solely on counterfeit mobile phones
and service providers that fail to deliver was somewhat one sided in
comprehensively marking this grand day. Also the fact that so far, the Ministry
of Health is not even aware that this indeed an official day in the world
health calendar raises eyebrows.
Matters of health and safety should not be taken lightly.
When the HIV testing kits faced public scrutiny in the past for being faulty,
the nation was introduced to the culture of multiple testing of HIV and a lack
of trust in the Ministry of Health.
It is a surprise that on this day, the herbal clinics and
their products are not even being mentioned yet the raiding fiasco is very
recent.
In a society where individuals are striving to stay healthy
and do everything in their power to stay safe, consumer rights need to be clear
cut in all industries beside ICT. We have health, food, transport, energy and
many others in need of regulation to ensure Kenyans are using products that do
not put them in harm's way.
Natural, specially manufactured, safe, efficient, custom
made, these are the words we love to hear. This is why branding in all matters
green is indeed a trend, almost all companies are adopting. In their bid to
remain acceptable to the public, companies are going out of their way to ensure
they make products that bring life to Kenyans and ensure their safety. The
question, however, is: Who ensures that Kenyans stay safe?
The transport is one of the ministries that is making great
strides to ensure safety on the roads in spite of the recent Nandi Hills and
Salgaa incidents. The ongoing vetting of police should ensure qualified police
are tasked with checking of vehicles takes into consideration that vehicles are
up to standard and road worthy.
The Kenya Bureau of Standards remain the number one
institution mandated to be on the lookout for consumers in the country. The
notion has always been:"if it's has a KEBS stamp then
it's safe and genuine". The KEBS print usually gives a sense of security
so that we go ahead and use products knowing they are not harmful. When the
switch-off campaign was launched to move Kenyans to register their phones, the
idea was to protect them against fake phones. This is according to Linston
Kirui, assistant director of Licensing and Compliance at CCK, who adds that
many Kenyans in the past were putting their health at risk by using counterfeit
mobile phones.
Dr. Wang'ombe Kariuki of the Competition Authority of Kenya,
points out that many Kenyans are not aware of their rights with regards to the
products they use thus they need to be empowered against products that are
injurious to their health.
In matters health, we are all about labels. We only buy that
cooking oil if it has zero cholesterol, only take that tea bag if it is herbal.
In our efforts to lose weight, manage stress and depression, stay cancer free
and have all our nutrients in check, we just pop a vitamin pill and go for
"fat free, no sugar, gluten free" products. All this drive, with
little consideration to whether the labels actually mean what they say
literally.
In a world where the market is left to
"merchants", we are all at risk if no one takes the responsibility of
being solely in the business of protecting consumers. We have let advertisers
conceptualize what we think we want and not what we need. We let celebrity
choices and endorsements for products to drive our desire for this and that.
This in hair products, skin regiments, nutritional preferences, exercise, u
name it.
The misconception at bay is that consumer protection is
merely a business affair so when universities, hospitals, hotels, food
parastatals are declared ISO certified, we still claim we are safe. Yet our healthcare
systems, education institutions and food security strategies are at risk.
This is the era where we have phlegmatic personalities. We
sit back and engage in R&R, hoping the government will take care of us,
doing little to ensure our health and safety. So what happens when the
government and other extended regulatory bodies like Kenya Bureau of Standards
and the Consumer Federation of Kenya fail? Will you be the one consumer left
standing?
The conversation continues…